Logistics Management (ULTRA)
An innovative cloud based collaboration portal and e-commerce marketplace for Transportation
Designed at Manhattan Associates (2015)
A collaboration tool for Carriers to carry out Shipment Execution, Monitoring, and Proof of Delivery while being seamlessly integrated with the Transportation Management System. It also supports open communication between shipper and carrier for optimization of transactions and handling exceptions.
"We really liked the idea of carriers having a single sign-in to view shipment offers across multiple shippers. It would give our carriers more visibility into our shipment offerings. With notifications and increased usability, this UI would give carriers more incentive to use the portal."
— Feedback by U.S. Foods post concept presentation.
This project lends itself really well as an exploratory assignment. Steering discussions, suggesting design methods to analyze and assimilate information and using the results to create concept screens were some of the approaches I took to solidify the scope of this project. Multiple iterations helped refine the designs and gave the team a deeper understanding of how improvements in usability could go a long way in solving some of the business cases and challenges for carriers today.
Following are snippets of design documentation I produced to communicate within and across teams.